Monday, May 27, 2013

Lorraine Schneider: Artist from Boyle Heights

With the Memorial Day holiday upon us and it being a holiday of remembrance for the soldiers who have died in wars fought by the United States, it seems timely and appropriate for this post about Lorraine Schneider, an artist raised in Boyle Heights whose 1966 print, "Primer," decrying war has been an iconic image since.

Lorraine Schneider's "Primer" (1966) was created for an exhibition that limited entries to those of four inches square or smaller, but had a huge impact with its straightforward anti-war message and eye-catching yellow background and simple sunflower motif.  Courtesy of Another Mother for Peace, Inc.
In fact, one of the highlights of an Autry National Center symposium held last week to kick off the newly-mounted "Jews in the Los Angeles Mosaic" exhibition was the artist's daughter, Carol, discussing her mother's life and work with attendees touring the gallery. 

There is something so profound in the deceptively simple elements of the bright yellow background, the basic sunflower motif, and the pointed phrase, "war is not healthy for children and other living things," that it is easy to see why the work generated such universal appeal after its creation during the height of the Vietnam War. 

And, Lorraine Schneider's formative years were spent in Boyle Heights.

Fittingly, she was born Lorraine Art in Chicago in 1925, but moved with her family to Los Angeles just a couple years later.  Her father, Sam (originally surnamed Ordzek) was from Poland and mother Eva Chayet hailed from Russia.  The Art family resided near City Terrace for a period and then later lived closer to the focal point of Brooklyn Avenue and Soto Street.  Sam Art was a tailor and a route man for a linen supply company, Eva had an artistic background, and Lorraine's formative years spent in working class and multi-ethnic Boyle Heights had a tremendous impact on her.

The Art family in Boyle Heights, ca. 1935.  From left is Sam, Lorraine, Seymour, and Eva.  Courtesy of Carol Schneider.
In a biographical sketch found on the Web site (see here) for Another Mother for Peace, a non-profit organization founded in 1967, it is stated that she was profoundly affected by the forced relocation of Japanese-Americans to camps and the attacks on Chicano and black "zoot suiters" during World War II.  She vividly recalled being spat upon by guards when she and others went to visit Japanese-American friends being held at the Santa Anita race track in Arcadia before being sent to camp.

Lorraine attended U.C.L.A. and studied art, but ended her studies to become an occupational therapist, working in army hospitals where she saw first-hand the devastating results of war on the soldiers she worked with.  She completed her college studies at U.C. Berkeley and went to work briefly as a teacher in the Bay Area before marrying Stan Schneider, whom she met at U.C.L.A.  She then devoted herself to her family, including four children.

In 1960, she returned to school, taking graduate courses in printmaking at San Fernando Valley State College, now Cal State Northridge, and launched into a new phase of her life as an artist, in which printmaking, sculpture and painting were joined in an exciting type of art, but maintaining her foremost commitment to her family.

The creation of "Primer" came as an entry in a exhibition, in which entries were limited to works that were only 4" square!  Consequently, it was an imperative to create something striking and simple to make the greatest visual effect, but the message of the work took the entry into another dimension.

Lorraine Schneider with a poster of her iconic anti-war print, "Primer."  Shortly before her death in fall 1972 she gave a speech at the United Nations Non-Governmental Disarmament Conference in Geneva that explained her motivation in creating the work.  Courtesy of Carol Schneider.
Lorraine's decision to donate the rights to her seminal work to Another Mother for Peace was a fateful and fruitful one.  As noted above, "Primer" became an international phenomenon and its popularity brought significant funding for the organization and its anti-war message.  The impact of the work was so significant that she was invited to speak at the United Nations Non-Governmental Disarmament Conference in Geneva in 1972.  On 26 September, she presented a speech that encapsulated her long-held views about the futility of war. 

In describing what motivated here to create "Primer," she stated that what she really wanted to do was to create "my own personal picket sign."  The point was to say something that could not be refuted and that was fundamentally truthful.  She went on to observe that the nuclear age made war obsolete and that humans had to evolve to the point where disagreements could be handled in a non-military manner.  She further opined that artists were those who had to lay the groundwork for people to take "the last step out of the cave."  Lorraine concluded by noting that those who would restrict the expression of speech and free ideas, "gave me four square inches and this is what I did with it."

Just a few days after returning home from Europe, Lorraine, who had been battling cancer for some time, was admitted to the hospital and died on 6 November.  She was just 47 years old, but she created a small artistic and political jewel that has taken on a long and meaningful life of its own and is now as old as she was when she passed away.

Contribution by Paul R. Spitzzeri, Assistant Director, Workman and Temple Family Homestead Museum, City of Industry with thanks to Carol Schneider for providing the photos for this post and for her inspiring talk about her mother's work.

Monday, May 20, 2013

Autry National Center Jewish LA Exhibit and Boyle Heights

The Autry National Center's newest exhibit, Jews in the Los Angeles Mosaic, which just opened and runs through early January 2014, provides a broad overview of the multidimensional history of Jews in Los Angeles from the 1850s to the modern day.  Elements relating to families, religion, business and economics, Hollywood and the entertainment industry, sports, politics and other topics are included.  One interesting tidbit was a section of the little-known Iranian Jewish community.

Naturally, a significant part of the exhibit, as representing Jewish life in the city and region, touches on the importance of Boyle Heights as the center of Los Angeles Jewry for several decades, especially between 1920 and 1950.

Yesterday, a symposium was held at the museum as part of the exhibit opening and it was telling that, when someone asked the audience how many of them had a connection to Boyle Heights, dozens of attendees raised their hands.

Highlights in the exhibition relating to Boyle Heights included emphasis on such major institutions as the Breed Street Shul (for more on the Shul click here) and the Phillips Music Company store (see this great site on the Phillips store here).  The first part of the event featured tours of the exhibit and three persons were stationed to discuss aspects of the display.  In addition to interesting talks by a descendant of the early Newmark and Lazard families and on the story of Sephardic Jews, whose roots dealt mainly with Spain before the 1492 expulsion of them by the crown, there was a fascinating presentation touching upon Boyle Heights. This talk was by Carol Schneider, whose mother, Lorraine, was born in Chicago, but came to Boyle Heights as a child.  Later, Lorraine Schneider became famous for an iconic piece of art that has become a focal point for anti-war activists.

Lorraine Schneider's story will be the subject of the next post on this blog, but, meantime, anyone interested in Boyle Heights and, of course, the history of Jews in Los Angeles, should make a concerted effort to see this exhibit and its broad overview of a complex, fascinating and varied history.

For more on Jews in the Los Angeles Mosaic, visit the museum's Web site page for the exhibit here.

Thursday, May 16, 2013

The Bernstein Film Studio of Boyle Heights

The Bernstein Studio complex with its open-air stage at the right and the Perry-Davis/Ganahl mansion at the left.  A sliver of Boyle Avenue is at the lower right corner.  The photo, dating from around 1917, is courtesy of Marc Wanamaker/Bison Archives.  Click on this or any photo to see them in a new window and in a larger view.
From the time that motion pictures were first filmed in the Los Angeles area around the turn of the 20th century, the industry has, obviously, been identified with Hollywood. The first studios, however, were in Edendale (the Silver lake/Echo Park/Los Feliz area) and others eventually were established in Culver City, Universal City, Burbank, Lincoln Heights and elsewhere.

There were two film studios in Boyle Heights, one being the Majestic Studios where Charlie Chaplin made some movies and which was located on Fairview Avenue in the north end of the community near where Interstates 5 and 10 and U. S. 101 are located.  A second location has been researched by John Mandel, this comprising the Bernstein Studio, which operated on South Boyle Avenue near the Daughters of Charity orphanage, though it produced only three films in 1917 and 1918. 

Its founder, Isadore Bernstein, came to Los Angeles from New York in 1913.  Possibly a relative of Carl Laemmle, the founder and chief of Universal Studios, Bernstein worked for Universal for a few years before deciding to strike out on his own.  A Los Angeles Times article from early December 1916 outlined his efforts to built a studio for two enterprises, his own Bernstein Productions Corporation and the Cleo Madison Film Corporation.  This latter was built around Madison, a Universal star actress, who made about eighty movies in the early to mid 1910s, but who never shot a film with Bernstein.  Instead, his leading lady for the three movies made at the Boyle Heights studio was Betty (Rosetta) Brice, who made several dozen films from 1913 to 1924.

In the Times article, it was mentioned that this new film enterprise was to be on the former estate of William H. Perry and this historic connotation was given some prominence.  The problem was that Perry's property was actually at the northwest corner of Boyle Heights in the Mount Pleasant Tract (his 1876 Italianate residence, designed by pioneer Los Angeles architect Ezra F. Kysor, is now at Heritage Square Museum near Highland Park.)

Mandel, through much digging, discovered the actual location of the Bernstein Studio site and this contributor and Boyle Heights Historical Society president Diana Ybarra assisted in identifying some of the ownership and history of the property, which was an eight-acre parcel and was reported to have been purchased by Bernstein for $100,000.  Rather than the William H. Perry estate, however, it was actually known as the Perry-Davis estate.  The Perry here was the lumber baron's daughter Mamie, while the Davis was her husband, Charles.

Mary B. (Mamie) Perry Davis Wood (1861-1949) was, with her first husband Charles W. Davis, the owner of the mansion that became the headquarters for the Bernstein Studio at the northwest corner of Boyle and Stephenson (now Whittier Boulevard) avenues in Boyle Heights.  After Davis's death, the property was owned by lumber yard owner Fidel Ganahl for a period in the 1890s.  This image comes from the Illustrated History of Los Angeles County, 1889.
As for the Perry family's background, William Hayes Perry was born near Newark, Ohio, just east of Columbus and migrated on a wagon train to California at the age of 20 with the group taking the route from Salt Lake City to Los Angeles and arriving there in early 1854.  
Apprenticed as a cabinet maker, Perry soon opened a furniture store, said to be the first in Los Angeles and had a partner named Brady before teaming up with Wallace Woodworth in 1858.  Perry and Woodworth worked first in furniture making and then, from 1873 when Los Angeles was in its first boom period, in dealing with lumber and building materials.

After Woodworth's death in 1883, Perry continued under the name of W. H. Perry Lumber and Mill Company and he did his own milling in the forests where the trees were harvested on his timber lands, shipped the product in his own vessels to wharves at San Pedro built by him, and delivered the finished materials to customers directly.  Perry, in fact, owned several other lumber-related companies for trade in Arizona, San Bernardino County and elsewhere. 

He also organized, in 1865, the Los Angeles City Gas Company, building a gas works across from the Plaza, and ran the firm for five years before selling it.  He was the president of the Los Angeles City Water Company and was involved in other business enterprises, including insurance, land and water development, and more.

In 1858, Perry married Elizabeth Dalton, a native of Los Angeles, whose father George was born in England and who was the brother of Henry Dalton, a migrant of the 1840s to Mexican Los Angeles and a merchant and owner of several San Gabriel Valley ranches, including Santa Anita, San Franciscquito, and Azusa. 

George Dalton emigrated with his wife and one child to the U.S. in 1837 and wound up in Circleville, Ohio, south of Columbus and a few dozen miles from where William Perry was from.  After his first wife died, George married a widower, Elizabeth Jenkins, and then brought his family to Los Angeles in 1851 at the urging of his brother, Henry.  George had a farm south of the city at Washington Boulevard and Central Avenue, where he raised his family including Elizabeth, died in 1892, and is buried at Evergreen Cemetery in Boyle Heights.

Known as the Perry-Davis place in an 1890 Los Angeles Herald article, the opulent mansion at the northwest corner of Boyle and Stephenson (Whittier Boulevard) avenues in Boyle Heights, was probably built by lumber magnate William H. Perry for his daughter Mary (Mamie) and her husband, Charles W. Davis.  Davis died about two years after their 1883 marriage and the house, by 1890, was owned by lumber operator, Fidel Ganahl.  When purchased by Isadore Bernstein for his fledgling studio, the parcel was owned by a Mary Turner.  The photo was located by Diana Ybarra of the Boyle Heights Historical Society and is courtesy of the Los Angeles Public Library.
William and Elizabeth Perry's daughter Mary B. (or Mamie) was born in 1861 and quickly showed a great facility for music, especially singing.  In 1880, having performed in Los Angeles for a period of time, she went to Italy to further her studies in operatic singing.  She made her debut there there following year and, known as "Maria Perrini," her high soprano brought her some renown.

Returning to Los Angeles, however, Mamie married musician Charles W. Davis in 1883.  It can be assumed that the estate named for the two was presented as a gift by her father, who likely built the impressive residence there.  Davis, however, suffered from tuberculosis, which may have brought him to semi-arid Los Angeles, and died in July 1885.

Presumably, Mamie Davis sold the house and estate on South Boyle not long after her husband's early and untimely death.  A biography and photograph (see above) of her appeared in an 1889 Illustrated History of Los Angeles County and it seems she still lived in the house.  In 1888, she married another musician, Charles M. Wood, a native of Springfield, Illinois, who manged the Los Angeles Theatre and later turned to the real estate business.  The couple remained in Los Angeles, living with her parents and, after William Perry's 1906 death, in several residences in the city.  Wood died in 1928 and Mamie in 1949, when she was in her late eighties.  Interestingly, their daughter Elizabeth married James Stack and this couple's son was the renowned actor Robert Stack.

Mamie Perry Davis Wood's passport application photo from 1924 as obtained from  After marrying musician Charles Wood in 1888, Mamie continued to perform for benefit concerts and other events and lived in Los Angeles until her death in 1949.  Notably, her great-grandson was actor Robert Stack.
By June 1890, the Perry-Davis property had a different owner, as profiled in a lengthy article about Boyle Heights in the Los Angeles Herald newspaper.  A reporter toured the neighborhood, which had grown dramatically during the great land boom of 1887-88, but, like the rest of the Los Angeles region, had seen a contraction in the years afterward.  In any event, the correspondent left the residence of Elizabeth Hollenbeck (covered in a recent post here), which was soon to become the Hollenbeck Home for the Aged, and wrote, "Just beyond this is the unique and magnificent residence of Mr. Fidel Ganahl.  It has usually been known as the Perry-Davis Place.  It would ornament any city in the country."

Fidel Ganahl was born in Schruns, Austria, in the far western part of the country near the Swiss and French borders, in 1849.  He emigrated with his family to America in 1866 and settled in St. Louis, where the Ganahls became well-known in the lumber business.  He remained there until about 1890 when he relocated to Los Angeles and joined his brothers, Frank and Christian, in forming the Ganahl Lumber Company, which became a major firm and still exists today.  It is notable that the Perry-Davis estate had two consecutive owners with ties to the lumber industry.

In the 1890 and 1891 Los Angeles city directories, Ganahl's residential address is given as the northwest corner of Boyle and Stephenson avenues, with Stephenson later becoming Whittier Boulevard.  His stay at the house, however, was also somewhat brief as, in May 1896, he left the Ganahl Lumber Company and made his way back to St. Louis.  Ganahl continued in the lumber business there for another twenty years, but maintained his ties to southern California.  In 1916, he bought a ranch at Corona in Riverside County and, after his wife's death three years later, moved there.  He died in 1921 and the Corona ranch remained in the family hands for at least 75 years more.

It is not known yet who owned and/or occupied the Perry-Davis estate for the twenty years between Fidel Ganahl's departure and the sale in 1916 to Isadore Bernstein, who was reported in the Times article to have bought the property from a Mary Turner, for whom the eight-acre tract was held in trust.

The signing of the the contract for the first movie produced by the Bernstein Film Company, ca. 1917.  Company founder Isadore Bernstein is seated at the desk.  Seated to his right are Sam Wood and Grace Kingsley of the Los Angeles Times.  Standing from left to right are Murdock McQuarrie, an unidentified man, star Betty (Rosetta) Brice, and director Jack Pratt.  Courtesy of Marc Wanamaker/Bison Archives.
As thoroughly documented by John Mandel, the Bernstein Studio included a main filming area of over 150 x 50 feet leveled on over 750 concrete piles on the hillside location, with the Perry-Davis/Ganahl house serving as studio headquarters.  Mandel noted that Bernstein promoted his enterprise as making films "for the clean-minded millions" and had a motto of "Pictures for the Clean-Minded" painted on the wall of the studio facing the Daughters of Charity orphanage—perhaps to assure the nuns of his good intent!  Moreover, Mandel observed that Bernstein had managed a boys' home in New York and, though a Jew, edited the Christian Herald there.

This detail at the Bernstein Studio shows a banner with the studio's motto, "Pictures For The Clean-Minded."  Courtesy of Marc Wanamaker/Bison Archives.
Though he had grand plans for a seven-film series that was motivated by a pure ideal of romantic love, rather than base passions and lust, the epic never was filmed and the three films produced by the studio consisted of a western and two dramas.  These movies, Who Knows (1917), Loyalty (1917) and Humility (1918) appear to have striven for the clean approach Bernstein promised.  Another film, the 1917 comedy Nuts in May, was filmed at the studio and its star, in his first such role, was comedian Stan Laurel, who was paid all of $75 for his work.

Mandel also learned that, by April 1919, Bernstein was no longer involved in the studio, having taken on the presidency of the National Film Corporation.  He had short tenures at Universal and a San Mateo studio called Pacific Studios before having what may have been a nervous breakdown.  Later, however, he became a writer for Universal and worked on some 65 projects until 1938.  Leaving the film industry, he worked for an oil tool company before his death in 1944.

This publicity shot from March 1917, titled "Bernstein's / The first turn of / the camera," shows the studio chief turning the crank of the tripod-mounted device at the far right, while the cast and crew look on.  Courtesy of Marc Wanamaker/Bison Archives.
As for Boyle Heights studio, it continued on under different ownership with the Ormsby Film Corporation making a picture there in 1920; P. D. Sargent producing two films there in 1921 and 1922; and there was an "American Studio" shown there in the 1924 Los Angeles City Directory.  Mandel discovered, however, that apartment buildings were on the property by the mid-1920s, though it is not known when the Perry-Davis/Ganahl mansion was razed, perhaps during the construction of Interstate 5 in the 1950s.  Today, apartments cover what is left of the eight-acre parcel.

Contribution by Paul R. Spitzzeri, Assistant Director, Workman and Temple Family Homestead Museum, City of Industry, California.  Information on the Bernstein Studio is from John Mandel.  Assistance in identifying the Perry-Davis estate came from Diana Ybarra, president of the Boyle Heights Historical Society.  Thanks are also extended to Marc Wanamaker and his Bison Archives, an amazing treasure trove of film-related material, for permission to use photos from the archives.